Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Alban M.
Best pricesI like your prices and very large selections on designer brands.
I don’t really know how I found your website but I’m so happy that I ran in to it and I do use it all the time.
Very compatible with Farfetch.
Italian and Farfetch are my favorite online shopping places.
Lane H.
Fabulous merchandise!I love my new Bottega Venetta woven sneakers
I love how quickly my order was delivered and the way it was wrapped-attention to detail!
Great service! Easy shipping experience! Highly recommend!
Maria K.
Great experienceI was very pleased with the quick delivery. My Fendi wallet on chain came packaged nicely with all the tags.
AISHA A.
Best price and serviceMy purchasing experience was so easy and I loved my new bag. The packaging was very good and my shipment arrive fast compare to other retail websites,
I would recommend my friends to purchase from italist for sure.
Thank you