Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Germano M.
Very fast delivery. A+Got my wife a fendi backpack. I purchased it weeks before mothers day and I received the bag in about 4 days. Would buy again.
Rachel N.
Fast service, great priceI still can’t believe how quickly I recieved my order (I’m starting to think Italist has a warehouse in my backyard)! Gorgeous item, excellent price. I will definitely order here again!
Gayle M.
Herno jacket ... Love it!Bought Herno coat .. Very prompt and updated me on arrival .. Very pleased and will shop in the future.
Robert G.
Quick and effortlessReally pleased with the delivery of my order as well as the range of products available. A go to online shop.