Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Aida M.
Best selection, excellent customer service.Best selection, excellent customer service. Very easy to shop around the website and easy returns.
Jordana R.
Great serviceI found what I wanted very easily, a pair of Golden Goose Deluxe Brand sneakers, and they got delivered in two days without any issues! Definitely shopping here again
Ewelina G.
Pinko bagHuge selection of goods! Express shipping to Poland. Bag well packaged, arrived in perfect condition. Excellent quality! In love with the details
Irina Y.
Fantastic experience. Selection of itemsFantastic experience. Selection of items is amazing. Using the website and placing the order was very easy. Finally the customer service was prompt and very helpful. Very happy all around.