Fru.it is a contemporary footwear label rooted in the Italian tradition from the Tombolini brothers. Launched in 2007, the Fru.it brand's shoes are meticulously crafted for daily use, with a distinctively young and urban style.
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Customer stories
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Jeffrey F.
I love my Fendi capI love my Fendi cap & was surprised at the speed with which it was delivered, much quicker than I expected. Also appreciated the ease of use. I would definitely shop with you again.
Andrew M.
Triple Stich successI was looking for a pair of Zegna shoes that I saw at the mall here in Houston and italist had the same pair but saved me 33%. I am very happy with the service and quick shipping. It's always so much fun finding a great deal.
Natasha Z.
On time and exactly what I wantedI love, love, love my Golden Goose Super Star sparkly sneakers so much. I didn't want to take them off. They pacify the 2 year old in me. :-)
Rachel C.
great site, great selectionSuper fast delivery and everything very clear and transparent. Almost seemed to good to be true at first because so many things were available through the site that I couldn't find elsewhere. Will shop here again.