Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
Apply Filters to your selection for more specific results.
Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Christine L.
Great shoeOrdered a pair of GG trainers. They were exactly as described and shipping was real quick!
Yamile M.
Awesome experienceMy boyfriend loved his fendi shirt, fit just right and came in about a week! Will definitely order again!
Eleni P.
Self portrait dressI bought a self portrait dress, the delivery was very fast, I received it only 2 days after ordering it. Very pleased with my purchase.
Angela P.
My son loved his giftMy son loved his gift ,very fast reliable efficient service good quality and value .
Kind regards
Angela Liverpool.