BE YOU specializes in vibrant, versatile sweaters crafted with authentic Mongolian cashmere. Our sweaters bring warmth in winter and comfort in summer, embracing the excellence of this noble fiber. We honor tradition, infusing each piece with timeless elegance, inspiring confidence and smiles. Géraldine Alasio, the visionary founder, finds inspiration in women's faces, movements, and attitudes, shaping our designs to resonate with their individuality and natural beauty.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Andrew M.
Triple Stich successI was looking for a pair of Zegna shoes that I saw at the mall here in Houston and italist had the same pair but saved me 33%. I am very happy with the service and quick shipping. It's always so much fun finding a great deal.
Amanda B.
Fast free shipping, great jacketFast free shipping, great jacket at a great price. Could not find elsewhere. Will shop again.
Kim M.
Great deal & serviceI found a new season Rick Owens jacket for $700 less than other stores & sites where I was looking for it. Arrived in just a few days, perfect condition, no issues.
Natalia S.
Package was delivered super fastPackage was delivered super fast in perfect condition! Great service. The sneakers are exactly like on the picture. I love them a lot!