Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Germano M.
Very fast delivery. A+Got my wife a fendi backpack. I purchased it weeks before mothers day and I received the bag in about 4 days. Would buy again.
Christine L.
Great shoeOrdered a pair of GG trainers. They were exactly as described and shipping was real quick!
Andy C.
Margiela JeansOrdered Margiela jeans in size 34 that's been long out of stock and saw it, ordered it, and it came in like 2 business days!!! My first time ordering and it was insanely impressive!!!
Deborah g.
Highly recommend!Great shopping experience! Beautiful, authentic items at great prices and their customer service was fantastic. Shipping was lightening fast and got my order within a few days!