Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Gayle M.
Herno jacket ... Love it!Bought Herno coat .. Very prompt and updated me on arrival .. Very pleased and will shop in the future.
Catherine H.
Me and Pink GUCCII love it! Me and Pink Gucci rock. Perfect size, a compliment from everyone who meets Pink Gucci. Thanks for the sale!
Love PINKIE
Jeffrey F.
I love my Fendi capI love my Fendi cap & was surprised at the speed with which it was delivered, much quicker than I expected. Also appreciated the ease of use. I would definitely shop with you again.
Magaly S.
Great shopping overseasI have a great experience to buying in italist, the service is really fast on
shipping. Very professional.
Thank you
Maggie.