Brekka for Boys

1988 – 2008. Twenty years of BREKKA: all marked by creativity and great results. Thanks to the enthusiasm constantly offered by its two founders, two young entrepreneurs at the time, today Brekka is Italian leader in the market of accessories for winter sports and urban life, boasting a distribution network all over Europe. Brekka collections are designed for the global market, appreciated worldwide by a target composed of metropolitan sportspeople who identify themselves with the company's philosophy: curiosity, dynamism, high quality and functionality. The distribution, widespread distributed in Switzerland, Austria, France, UK, Iceland, Greece, Denmark, Finland, Russia, Bulgaria, Romania and Japan, is built through long-term relationships based on trust. Such a leadership, gained even in markets where numerous competitors were already present, has been achieved thanks to a strong specialization in the sector and to the continuous research spirit. New languages. In such a wide field as the one of accessories, Brekka has always been able and still manages to say something original with an innovative approach dedicated to comfort. Brekka team has consolidated along the time a great experience in ergonomic design as well as a deep knowledge of materials and fabrics, paying great attention to constructive details. Its success. Curiosity, boldness, dynamism and excellent quality. These are the key factors through which Brekka still manages to keep fit its ability to invent and imagine. Yesterday and today, its path is characterised by a series of happy intuitions, both concerning the market needs and its choices of commercial partnerships. Like the well known "Amaka Ski", the pocket-size folding deck chair for skiers, which has been conquering the market with 100,000 items sold all over the world and which still represents a long seller. A success immediately followed by another innovative product, "Face Mask", the anti-cold mask promoted by an exceptional testimonial, Alberto Tomba, as well as by other prominent Italian skiers. Other key products launched by Brekka are: "Walksun", a practical sun cream container that can be worn on your wrist and the funny "Fun Caps" and "Rabbit Caps", introducing a new concept of fleece hat, with different fancy patterns and, for younger kids, with playful animals and characters. New Horizons. The company has quickly extended its horizons year after year. Its Urban, Active and Junior collections for men, women and kids, decline the accessories' theme in a very rich palette of colours and in a great variety of models. Active: super-functional solutions dedicated to mountain sports, rich in exceptional details and produced with high-tech and high-performance materials, to make movements easier and to protect and offer comfort in any climate condition, even the most extreme ones. Urban: up-to-date and trendy proposals for an urban everyday use, characterised by appealing and fashionable lines and colours. Nevertheless, season by season Brekka's collections also comprise a complete clothing offer for sport and free time with versatile items, like the proposals offered by the SoftShell, Fleece, Outerwear and Underwear lines, designed to guarantee high thermal and anti-wind performances, ideal for the mountain as well as the city thanks to technological fabrics and super-comfortable finishing solutions. Through the desire of exploring even the most glamorous frontiers, Brekka has implemented the "Brekka Lab" project, a lab of ideas which melts the passion for design with new combinations of unusual materials, giving birth to unique accessories, destined to become real cult pieces. Commercial strategy: exclusive distribution of prestigious activewear brands A further important advantage of Brekka is represented by its great ability of selecting wisely its commercial partners: Brekka has been the sole agent in Italy for a portfolio of international specialized and successful brands for many years. ORAGE: Canadian leading brand in the free style sector, which has been able to transfer the typical culture and philosophy of snowboarding to the world of "freeskiing", which counts a growing tribe of fans in Italy too. CASCO: German brand that has been producing for almost twenty years helmets and glasses for skiers. The Casco products, thanks to their very high quality and their exceptional performances, have been frequently chosen by great champions and Olympic gold medallists. BOGNER and INDIGO skies, helmets and goggles are a very high quality accessories distributed by Brekka. Brekka distributes UV Control.