Alternative is a lifestyle apparel brand that exists to inspire authenticity and comfort. Their mission is about more than just designing clothes that look and feel great: they want for their unique community of wearers and supporters to feel comfortable in their own skin. True comfort naturally opens the mind, laying the groundwork to inspire others and make a difference with how you live.
Apply Filters to your selection for more specific results.
Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Gayle M.
Herno jacket ... Love it!Bought Herno coat .. Very prompt and updated me on arrival .. Very pleased and will shop in the future.
Allwyn M.
Great pricing, Great PackagingProduct is 100% genuine , shipping is excellent my goods arrived to Canada in 3 days very well packaged. I did not have to pay any extra cost. Will not be shopping any other sites.
Alethea M.
Love my purchaseJust recently discovered this website. I love it. The prices are great, the selection is wonderful and quick delivery. Love my Moschino bag. The leather is beautiful and it’s very versatile.
Anja J.
Very fast, excelent serviceBeautiful boots, true to size. Comfortable for a medium high heel. Nice chocolate color.
Delivered a day after the order, extremely fast.