Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Anna L.
Professional site with excellent serviceFast delivery, fair prices and excellent service. Have used italist two times and absolutely pleased everytime. Could wish for more bags in Bottega Veneta and even more “saldi”, but really can’t complain :-)
Afton S.
Italiat is A List!Perfectly packed items arrived extremely fast! Italist carried exactly what I was looking for and more! I can’t want to continue shopping through their amazing selection of highly coveted pieces!
Ann I.
UnbelievableI am in complete shock! I ordered an item on Friday when stores in Italy were already closed. The item shipped on Monday and arrived Tuesday afternoon, the very next day. Unreal!
scott E.
Golden goose loverThis is the second pair I’ve bought from your site. The shoes arrived quickly and are absolutely perfect. Your site has the best prices and a great selection. I’ll definitely be purchasing more in the future!