Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Anastasia F.
Best prices and fast shipping from italistFast shipping, very easy website interface and very helpful chat. My YSL sandals were delivered in less than two days.
Angelica L.
Fantastic shopping experienceReceived my beautiful Louboutins in good condition within a week. No scratches on soles at all.
Christopher W.
So Very Happy!I received my beautiful shoes when promised. I appreciated the constant contact by Italist while the shoes were in transit. DHL even called me when they were ready to deliver and needed my signature! A nice touch.
I look forward to shopping with Italist again and again and again!
Joanna R.
Excellent serviceVery fast shipping , perfect item ( Stella McCartney bag ), great shopping experience, Thank You italist