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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

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Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.

Great pricing, Great PackagingProduct is 100% genuine , shipping is excellent my goods arrived to Canada in 3 days very well packaged. I did not have to pay any extra cost. Will not be shopping any other sites.

Fast free shipping, great jacketFast free shipping, great jacket at a great price. Could not find elsewhere. Will shop again.

A must shopExpansive variety of designers with great selections. Fast shipping and easy returns. Has the best competitive pricing. One of my favorite online stores.

Big Fan!First time ordering and my experience was fantastic! Customer service was top notch! Shipping was super fast! Order was exactly as promised!

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