Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Ali G.
Ordered a pair of GoldenOrdered a pair of Golden Good Hi-Star and COMPLETELY exceeded my expectations! LOVE. THEM.
Jeffrey F.
I love my Fendi capI love my Fendi cap & was surprised at the speed with which it was delivered, much quicker than I expected. Also appreciated the ease of use. I would definitely shop with you again.
Alban M.
Best pricesI like your prices and very large selections on designer brands.
I don’t really know how I found your website but I’m so happy that I ran in to it and I do use it all the time.
Very compatible with Farfetch.
Italian and Farfetch are my favorite online shopping places.
AISHA A.
Best price and serviceMy purchasing experience was so easy and I loved my new bag. The packaging was very good and my shipment arrive fast compare to other retail websites,
I would recommend my friends to purchase from italist for sure.
Thank you