Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Ann I.
UnbelievableI am in complete shock! I ordered an item on Friday when stores in Italy were already closed. The item shipped on Monday and arrived Tuesday afternoon, the very next day. Unreal!
Jordana R.
Great serviceI found what I wanted very easily, a pair of Golden Goose Deluxe Brand sneakers, and they got delivered in two days without any issues! Definitely shopping here again
Andrea A.
Love the authentic Stella McCartneyLove the authentic Stella McCartney bag — well priced and came quickly without shipping costs!
TODD O.
GREAT!! Incredible goods.Collector's pieces which would be impossible to find for me locally at INCREDIBLE prices. Shipped quickly and delivered safely.
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.