Bel-Air Athletics for Homeware

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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Lori M.
Great shoes, fast shipping!I ordered the Stella McCartney Elyse sneaker, size 37, US size 7, the fit was perfect. I received them 2 days later. You can’t beat that. They are divine. So many compliments. Not only that, I got them for a great price. Will definitely shop through Italist again.
Francisco V.
Excellenti was hesitant to buy at first but I decided to give this website a try . So I bought a Valentino bag for my wife and she really love it. Straight from Italy. Fast shipping .
Ada N.
Great price, quick shippingFirst time ordering. Bought a pair of Kurt Geiger heels. Super quick shipping to the states and price was great.
Lisa H.
Fabulous first time experienceAll went perfectly - order was received in a timely fashion (pardon the pun!) and I am thrilled with my purchase!
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