Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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James R.
Italist is the BESTI love the website. I find some great deals on my favorite brands if I'm lucky enough. I wear sizes that are quick to go and hard to come by. I ordered on a Thursday and my new Gucci hat was in my possession on Monday morning. I recommend as I will be shopping with them again in the near future!
Rachel N.
Fast service, great priceI still can’t believe how quickly I recieved my order (I’m starting to think Italist has a warehouse in my backyard)! Gorgeous item, excellent price. I will definitely order here again!
Alfredo I.
Continuous Buyer FOREVER!The selection of amazing fashion pieces I can find for a discounted price is like winning a prize to me. I constantly get the things I want for such a great price! The way how my items are packed and shipped to me make me feel like a top tier client and I’ll constantly shop here. This place has no gimmicks this is the real deal!
scott E.
Golden goose loverThis is the second pair I’ve bought from your site. The shoes arrived quickly and are absolutely perfect. Your site has the best prices and a great selection. I’ll definitely be purchasing more in the future!