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Heron Preston is the eponymous fashion label founded by the San Francisco-born designer, inspired by sport and street style. The New York-based brand is recognized by its utilitarian aesthetic and the urban edge reflected in its elevated wardrobe staples and accessories for both men and women. The brand often collaborates with unexpected partners, including Nike, NASA, and Levi’s.

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Discover the joy of luxury shopping with italist through the experiences of our valued customers. Read their stories and see why fashion enthusiasts worldwide choose italist for authentic, high-end finds at the best prices.

Thank you italist!I am so happy I found Italist. I searched high and low for the exact style and color of a pair of high end glasses for my husband that were limited edition. I found them on Italist and didn't have to worry about authenticity. And the biggest plus is I saved $140.00 ordering from Europe. I received my item in 3 days from start to finish and I live in the U.S. Italist is now going to be my go to when I want luxury, savings and great customer service! Thank you Italist!

Who is Heron Preston?

If you’re a millennial, you’ve probably heard of Heron Preston—the artist, DJ, and designer who collaborated with Kanye West and launched his namesake streetwear label in 2017.