Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Yamile M.
Awesome experienceMy boyfriend loved his fendi shirt, fit just right and came in about a week! Will definitely order again!
Anna L.
Professional site with excellent serviceFast delivery, fair prices and excellent service. Have used italist two times and absolutely pleased everytime. Could wish for more bags in Bottega Veneta and even more “saldi”, but really can’t complain :-)
Alicia B.
Valentino Bag Perfection!I LOVE my new Valentino bag! It was the best price available online. Your shipping to the US is quick, and it came packaged well. Thank you for offering us great products at a great price. I love shopping with you :) xo from Miami,
scott E.
Golden goose loverThis is the second pair I’ve bought from your site. The shoes arrived quickly and are absolutely perfect. Your site has the best prices and a great selection. I’ll definitely be purchasing more in the future!
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.