Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Kathleen A.
A wonderful shopping experience!So many times I’ve seen items of interest on italist and I finally decided to purchase some amazing Prada boots that I’d never seen elsewhere. They shipped here in a flash and they are superb! I will definitely be back for more beautiful items.
Mohd S.
Emporioarmani bagEmporioarmani tote is so big & amazing love the leather must buy also had a pouch in it which is easily can be carried anywhere . Checkout their website . The service is fab .
Jordann F.
Great purchase for concertA little edgy Parisian and a lot of quality style. The Isabel Marant tee was perfectly cool and comfortable paired with the cross body Moncler bag which was a great choice for hands free dancing to Coldplay. And both pieces were on sale!!!!!
Adriana M.
ExcellentThe current designer hot list at the best prices..... EVER. Love the store, easy to navigate, great variety, all my favorite designers, a must to buy the new pieces of the season.....