Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Quinton B.
Got what I ordered, Happy customer and will be shopping here again!!I found a great deal for a pair of common projects, better than anywhere else on italist.com. My common projects arrived at my house within 3 days. Definitely recommend this site!
Maria K.
Great experienceI was very pleased with the quick delivery. My Fendi wallet on chain came packaged nicely with all the tags.
Alethea M.
Love my purchaseJust recently discovered this website. I love it. The prices are great, the selection is wonderful and quick delivery. Love my Moschino bag. The leather is beautiful and it’s very versatile.
alex m.
Amazing experienceHad the option to shop the best Italian brands. Amazing experience, super easy and efficient interface. 100% would recommend. Thank you.