Bel-Air Athletics Jewelry for Men

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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Kathleen L.
Great Selection of Couture Clothing, Shoes & BagsI was surprised to see the Rochas embroidered velvet bag which matched my Platforms as shown on the Runway. My purchase arrived in the US just a few days, and it was breathtaking in its beauty and brand new condition. I frequently shop through StyleBook and The Italist is a Starred Place I visit. Highly recommend for Couture goods.
Andrea A.
Love the authentic Stella McCartneyLove the authentic Stella McCartney bag — well priced and came quickly without shipping costs!
Alexandra V.
Best price on the internet!Best price on the internet! I saved $700 compared to Farfetch pricing!!! And delivery was quick (to Australia!). Will definitely shop here again.
Hamad A.
Great serviceGood product mix on the website and the shipping speed and packaging were top notch. Will be a regular customer
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