Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Ada N.
Great price, quick shippingFirst time ordering. Bought a pair of Kurt Geiger heels. Super quick shipping to the states and price was great.
Yamile M.
Awesome experienceMy boyfriend loved his fendi shirt, fit just right and came in about a week! Will definitely order again!
Katie D.
ValentinoBeautiful- arrived in all Valentino packaging with replacement studs. Extra fast shipping to US. I will be ordering from Italist again. Xo
Kingsley k.
Great websiteMy item came on time neatly packaged and looked exactly like what i saw on the site. They also have the best prices, I'm definitely shopping on italist again.