Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Tara D.
RED SHOE DELIVERYFound my little red valentino shoes across the globe and voila they arrived within days and at a fabulous price!
Thank you ITALIST
Jeffrey G.
Treat Yourself!I purchased a D&G back sack for day trips while traveling. This site has so much high-end variety, it was difficult to only buy one item!
Natasha Z.
On time and exactly what I wantedI love, love, love my Golden Goose Super Star sparkly sneakers so much. I didn't want to take them off. They pacify the 2 year old in me. :-)
Ana M.
LOVE ITALISTExcellent site with a beautiful selection of items from an array of top designers! Packaging is just right, efficient amd good presentation. I have always received orders on time and shipping is fast!! This is my new favorite shopping site.
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.