Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Katie D.
ValentinoBeautiful- arrived in all Valentino packaging with replacement studs. Extra fast shipping to US. I will be ordering from Italist again. Xo
Dennie B.
A must shopExpansive variety of designers with great selections. Fast shipping and easy returns. Has the best competitive pricing. One of my favorite online stores.
Aisha M.
Brava!Authentic new merchandise. Came right on time, and great prices! Straight from the epicenter of fashion, Italy! Love my Italist! Thank you!
Wade D.
Love Italistitalist is a wonderful place to get clothing from all over the world at my fingertips at great prices with exceptional service.
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.