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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

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Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.

Thank you ItalistI purchased a great Marni bag which I live! It came fast and I am very happy with the Italist customer service team that responded to my inquiry and were very kind. I’m satisfied with my shopping experience and will shop here again. Thanks!

Versace shirtPurchase a man Versace sweatshirt and the quality of the shirt was beautiful .. very impressed and will buy again

Love Italist!I love my order! I got a really great price on these awesome reflective running Adidas and some cool rubber Birkenstock’s for the beach I haven’t seen before in Canada. The website is a lot of fun for shopping, Shipping was fast and the package arrived very nicely handled.

Best deal for a highly sought out bagAmazing bag for a great price! Customer service was astounding, and the shipping was fast and secure!

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