Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Sarah C.
Louboutins Came Quick and Below RetailMy shoes came promptly and perfectly! Tracking updated quickly and my shoes arrived within 4 days. I love them so much and will wear them for years to come. Can’t wait for my next Italist purchase! Not to mention they were priced below retail... ugh I love Italist.
Kathleen A.
A wonderful shopping experience!So many times I’ve seen items of interest on italist and I finally decided to purchase some amazing Prada boots that I’d never seen elsewhere. They shipped here in a flash and they are superb! I will definitely be back for more beautiful items.
Kim M.
Great deal & serviceI found a new season Rick Owens jacket for $700 less than other stores & sites where I was looking for it. Arrived in just a few days, perfect condition, no issues.
Anja J.
Very fast, excelent serviceBeautiful boots, true to size. Comfortable for a medium high heel. Nice chocolate color.
Delivered a day after the order, extremely fast.