/ Bel-Air Athletics

Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

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Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.

Fantastic service at a great priceEverything was perfect: purchasing experience, communication, and shipping. Item (Junya Watanabe Men's jacket) arrived from overseas in perfect condition and securely packaged. Happy to have gotten it at a far better price than it was listed for by other online retailers (*cough* *cough* Farfetch). I think I'll be sticking with Italist for future designer purchases!

Easy shopping & great priceThe site was very easy to navigate, I found exactly what I was looking for, placing my order was simple and the coat that I ordered was shipped and delivered within days, with duty included! This site will be one of the first places that I shop from now on!

Great serviceI found what I wanted very easily, a pair of Golden Goose Deluxe Brand sneakers, and they got delivered in two days without any issues! Definitely shopping here again

Excellent ServiceI have ordered two items in the past month and both have come quickly and with much communication I would definitely record this site to anyone

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