Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Adam B.
Love Italist!I love my order! I got a really great price on these awesome reflective running Adidas and some cool rubber Birkenstock’s for the beach I haven’t seen before in Canada.
The website is a lot of fun for shopping, Shipping was fast and the package arrived very nicely handled.
Angela R.
Great shopping experience!Found my ideal coat for a good price and received it within a few days. I could not be happier.
This is my fourth purchase from Italist and it most certainly will not be my last. I love to be able to shop from boutiques far away and get the best price possible.
Quinton B.
Got what I ordered, Happy customer and will be shopping here again!!I found a great deal for a pair of common projects, better than anywhere else on italist.com. My common projects arrived at my house within 3 days. Definitely recommend this site!
WEI C.
Good price and good quality.I bought so many times from italist it's all good experience, I will keep select good item from them in the future.