Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Angela R.
Great shopping experience!Found my ideal coat for a good price and received it within a few days. I could not be happier.
This is my fourth purchase from Italist and it most certainly will not be my last. I love to be able to shop from boutiques far away and get the best price possible.
Kim M.
Great deal & serviceI found a new season Rick Owens jacket for $700 less than other stores & sites where I was looking for it. Arrived in just a few days, perfect condition, no issues.
Alissa M.
Communication & service with ItalistCommunication & service with Italist was great as soon as I placed my order. I was kept up to date through the whole process which I appreciated since my shoes were being shipped overseas!
Alejandro A.
Very good selection of productsVery good selection of products and brands, great discounts and the best the speed of shipping the product, simply the best.