Bllack Noir for Boys

Bllack Noir is a diffusion line from Danish luxury fashion brand Noir, founded by designer Peter Ingwersen. Introduction Noir and the organic cotton brand Illuminati II were founded concurrently in 2005, and together with the diffusion line Bllack Noir, introduced in 2008, the three brands are owned by the holding company Noir Illuminati II Holding. Bllack Noir echoes Noir's sexy and sustainable stance on style with a business model based on ethical conduct, and products that are responsibly produced. Bllack Noir is heavily inspired by rock goddesses from different decades, and designed to appeal to young eco aware women with a look that is edgy, exclusive and rock 'n' roll. Bllack Noir is currently exporting to more than 20 foreign markets, and is represented in leading boutiques and department stores in cities such as London, Paris, New York, Hong Kong and Tokyo. Objective The founding objective behind Bllack Noir was to broaden the Noir brand and make it more accessible by creating a diffusion line that was more widely distributed than the Noir signature line. In line with Noir's ethos of making Corporate Social Responsibility sexy, and in order to reverberate the growing awareness among younger consumers of social responsibility, Bllack Noir is based on CSR principles in all links of the supply chain.