Launched in 1962 by Arnaldo and Donatella Girombelli as a line of handmade skirts and blouses, Genny quickly expanded and gained popularity in Italy and abroad. In 1973, Gianni Versace was appointed Creative Director of the brand. Today, Genny offers a wide range of women's ready-to-wear and accessories, featuring feminine, flowing lines, and striking a perfect balance between classic elements and modern aesthetic. All pieces are handmade in Italy with meticulous attention to detail.
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Customer stories
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Lori M.
Great shoes, fast shipping!I ordered the Stella McCartney Elyse sneaker, size 37, US size 7, the fit was perfect. I received them 2 days later. You can’t beat that. They are divine. So many compliments. Not only that, I got them for a great price. Will definitely shop through Italist again.
Aisha M.
Brava!Authentic new merchandise. Came right on time, and great prices! Straight from the epicenter of fashion, Italy! Love my Italist! Thank you!
Jeannine A.
Sweet DolceI love my Dolce Gabbana scarf! And the fast shipping was amazing. The price also very interesting
Katesia B.
Love this siteItems are authentic, shipping is fast. Site is easy to use. Price is right most of the time.
A Q&A with Genny
During the 1980s and 1990s, Genny was one of the most acclaimed Italian luxury brands in the world, renowned for its unique style and tailored cuts.