Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Arndrea W.
Love my Tom Ford handbagLove my Tom Ford handbag it’s beautiful and I saved a few hundred dollars .
Anya K.
I will be back for more :)I was hesitant to order because it was my first time and I haven’t heard much about Italist before. I read TrustPilot reviews and went for it. I’m glad I did! My maxmara coat was 3 times the cost (and honestly it was the right price for it), shipping was super fast!
Kathleen A.
A wonderful shopping experience!So many times I’ve seen items of interest on italist and I finally decided to purchase some amazing Prada boots that I’d never seen elsewhere. They shipped here in a flash and they are superb! I will definitely be back for more beautiful items.
Mehrnoush K.
My lovely Gucci pumpI love shopping from italist, reliable , variety, fast shipping and great customer service. Thank you iitalist.