Project E, founded by Michael and Gina Hecht in the early 2000s, has grown from a small t-shirt business into a highly successful men's clothing brand. It has gained popularity among fashion enthusiasts, stylists, and celebrities. The brand's success is attributed to its commitment to bridging the gap between gender, generation, and size by providing people with stylish clothing that has an edge without any pretentiousness.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Alexandra V.
Best price on the internet!Best price on the internet! I saved $700 compared to Farfetch pricing!!! And delivery was quick (to Australia!). Will definitely shop here again.
Gayle M.
Herno jacket ... Love it!Bought Herno coat .. Very prompt and updated me on arrival .. Very pleased and will shop in the future.
Anna L.
Professional site with excellent serviceFast delivery, fair prices and excellent service. Have used italist two times and absolutely pleased everytime. Could wish for more bags in Bottega Veneta and even more “saldi”, but really can’t complain :-)
Jason W.
Amazing customer service, great rangeAmazing customer service, great range of product and sizes and rapid delivery. My source for amazing Italian made shoes and it should be yours too!!!