SOYA is an Italian eyewear brand by designer Matteo Pontello. Named after a play) ON the phrase ""so it is,"" SOYA aims to replicate the feeling of creative intuition. SOYA plays with bold, geometric shapes for its optical frames and sunlgasses, offering a range of unisex styles that are innovative and trend-driven.
Apply Filters to your selection for more specific results.
Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Tara D.
RED SHOE DELIVERYFound my little red valentino shoes across the globe and voila they arrived within days and at a fabulous price!
Thank you ITALIST
Jordann F.
Great purchase for concertA little edgy Parisian and a lot of quality style. The Isabel Marant tee was perfectly cool and comfortable paired with the cross body Moncler bag which was a great choice for hands free dancing to Coldplay. And both pieces were on sale!!!!!
Francisco V.
Excellenti was hesitant to buy at first but I decided to give this website a try . So I bought a Valentino bag for my wife and she really love it. Straight from Italy. Fast shipping .
Alexis D.
Best prices, selection, and shipping speed!Awesome selection, great options on price, easy to navigate website, and faster than expected delivery
Excellent shopping experience!