Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Ali G.
Ordered a pair of GoldenOrdered a pair of Golden Good Hi-Star and COMPLETELY exceeded my expectations! LOVE. THEM.
Allison S.
I had no issues atI had no issues at all. My delivery arrived faster than expected. I love my ballet flats :) Thanks to italist for an an amazing shopping experience.
Allan P.
Excellent service & great value for international shopperIt was an amazing experience & will continue to shop for the luxurious brands at great prices & excellent shipping arrangement. I’m lucky to have italist.com for my fashion needs.
Yuhang Q.
Speedy Costumer ServiceThe boutique only sent me half of my order, italists's CS dealt with the issue within 24 hours despite the timezone difference, will come back again for sure.