Butterfly Dropout for Homeware

Los Angeles native Tova Celine has been successfully designing in her hometown for 20 years. After leaving her position as design director for Bebe Sport, she found a new creative niche at Sublimation Factory. With an innovative approach, a new aesthetic for clothing was developed, and the line Butterfly Dropout began its metamorphosis. The response to Butterfly Dropout has been exceptional and a cult following has emerged. Saks 5th Ave reports 93% sell thru within 4 days upen receiving the first shipment, and to date continues to boast a 60% sell thru weekly. Nordstrom also retails Butterfly Dropout at a 60% sell thru weekly. Boutiques have a similar response. Fred Segal calls Butterfly Dropout their " Most Anticipated Line. " Monthly collections keep the line fresh and Butterfly Dropout aficionados peruse their favorite shops looking for updated pieces. Using a maverick technique of not emphasizing logo or name, Butterfly Dropout 's unique look has been branded itself.