Fru.it is a contemporary footwear label rooted in the Italian tradition from the Tombolini brothers. Launched in 2007, the Fru.it brand's shoes are meticulously crafted for daily use, with a distinctively young and urban style.
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Customer stories
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Adam P.
I found the shoes II found the shoes I wanted for far less than what other websites were charging. Ordering was easy and my shoes arrived in a short time! I will definitely use this site again and would recommend it to others.
Rachel N.
Fast service, great priceI still can’t believe how quickly I recieved my order (I’m starting to think Italist has a warehouse in my backyard)! Gorgeous item, excellent price. I will definitely order here again!
Anna L.
Professional site with excellent serviceFast delivery, fair prices and excellent service. Have used italist two times and absolutely pleased everytime. Could wish for more bags in Bottega Veneta and even more “saldi”, but really can’t complain :-)
Astrid V.
I love the bag II love the bag I ordered, which was very well priced compared to other sites, and it was delivered from Italy to the U.K. in 1 day! Amazing!