Fruit for Homeware

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Fru.it is a contemporary footwear label rooted in the Italian tradition from the Tombolini brothers. Launched in 2007, the Fru.it brand's shoes are meticulously crafted for daily use, with a distinctively young and urban style.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Alfredo I.
Continuous Buyer FOREVER!The selection of amazing fashion pieces I can find for a discounted price is like winning a prize to me. I constantly get the things I want for such a great price! The way how my items are packed and shipped to me make me feel like a top tier client and I’ll constantly shop here. This place has no gimmicks this is the real deal!
Jeannine A.
Sweet DolceI love my Dolce Gabbana scarf! And the fast shipping was amazing. The price also very interesting
Aida M.
Best selection, excellent customer service.Best selection, excellent customer service. Very easy to shop around the website and easy returns.
helen s.
Great serviceI love Italian fashion and this site has the best selection of hard to find labels in the U.K. I have used the site twice now and both times loved the products and they arrived within a couple of days of ordering .
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