Fru.it is a contemporary footwear label rooted in the Italian tradition from the Tombolini brothers. Launched in 2007, the Fru.it brand's shoes are meticulously crafted for daily use, with a distinctively young and urban style.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Christopher W.
So Very Happy!I received my beautiful shoes when promised. I appreciated the constant contact by Italist while the shoes were in transit. DHL even called me when they were ready to deliver and needed my signature! A nice touch.
I look forward to shopping with Italist again and again and again!
Sarah C.
Louboutins Came Quick and Below RetailMy shoes came promptly and perfectly! Tracking updated quickly and my shoes arrived within 4 days. I love them so much and will wear them for years to come. Can’t wait for my next Italist purchase! Not to mention they were priced below retail... ugh I love Italist.
Anne C.
Great value, products as advertisedI ordered 2 pairs of shoes and they came in a timely fashion. The online photos were a good reflection of the products. The sizing guidelines were accurate and the shipping materials protected my purchases.
Melissa T.
Great experience overall!I appreciate how quickly my order arrived, how thoughtfully it was packaged, and how high the quality the item and accompanying packing materials were. Overall a much better experience than other online luxury retailers.