Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Nicole F.
Thank you ItalistI purchased a great Marni bag which I live! It came fast and I am very happy with the Italist customer service team that responded to my inquiry and were very kind. I’m satisfied with my shopping experience and will shop here again. Thanks!
Kathleen A.
A wonderful shopping experience!So many times I’ve seen items of interest on italist and I finally decided to purchase some amazing Prada boots that I’d never seen elsewhere. They shipped here in a flash and they are superb! I will definitely be back for more beautiful items.
Anna L.
Professional site with excellent serviceFast delivery, fair prices and excellent service. Have used italist two times and absolutely pleased everytime. Could wish for more bags in Bottega Veneta and even more “saldi”, but really can’t complain :-)
Gretha S.
Great service!Super fast shipping, and all duties prepaid, which makes it so easy to order to another country. I'll definitely be ordering many more things from the site!