A Bathing Ape (often called simply Bape) is a Japanese clothing company that specializes in urban streetwear. It originated out of the Harajuku area of Shibuya in Tokyo and is one of the very first Japanese streetwear brands to start in the early 1990s. Bape logo and themes are all derived from the original Planet of the Apes movies. Bape is known for its shrewd marketing, particularly the use of very limited production runs in order to stoke demand for its product. A Bathing Ape also produces limited-edition hip-hop-themed vinyl figures.