Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Amanda B.
Fast free shipping, great jacketFast free shipping, great jacket at a great price. Could not find elsewhere. Will shop again.
Alexandra V.
Best price on the internet!Best price on the internet! I saved $700 compared to Farfetch pricing!!! And delivery was quick (to Australia!). Will definitely shop here again.
Andrea A.
Love the authentic Stella McCartneyLove the authentic Stella McCartney bag — well priced and came quickly without shipping costs!
padriac r.
Awesome was a little unsure as it was in ItalyCould not be happier arrived quickly and the items were packaged and look fantastic and the price was great