So Allure for Homeware

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Founded in 2009, SoAllure is a ready-to-wear brand based in Italy. With feminine silhouettes, bright colors and interesting patterns, SoAllure celebrates the beauty of women and their dreams. Like its name suggests, the brand is a go-to for alluring and elegant designs.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Anna D.
Fantastic experience, from start toFantastic experience, from start to finish! It took only 3 days for my item to arrive. The item came spotless, packaged and presented nicely. Prices are great, so is the ample choice of brands and collections. One of the top destinations for online shopping if you are after some genuine Italian clothes at great prices.
Ada N.
Great price, quick shippingFirst time ordering. Bought a pair of Kurt Geiger heels. Super quick shipping to the states and price was great.
Natasha Z.
On time and exactly what I wantedI love, love, love my Golden Goose Super Star sparkly sneakers so much. I didn't want to take them off. They pacify the 2 year old in me. :-)
Alessandra M.
What I was looking for!I purchased a fine leather belt by my favorite Italian brand that I couldn't find in my size on their official website.
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