프랑스의 영혼이 들어있는 브랜드 끌로에 는 Gaby Aghion에 의해 1952년 설립되었다. 끌로에의 설립 배경에는 낭만적이고 우아한 파리의 가로수 길에서 영감을 받았다는 이야기가 있다. 끌로에는 아방가르드한 악세사리와 섬세한 디자인의 옷, 정교하고 높은 품질의 가죽제품으로 유명하고 Karl Largerfeld, Stella McCartney, Phoebe Philo, Hannah MacGibbon, Clare Waight Keller와 같이 세계의 유행을 이끄는 크리에이디브 디렉터들 또한 끌로에의 자랑이다.
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Renowned for its feminine chic designs, Chloé is the French label that pioneered luxury ready-to-wear. Chloé also invented an early It bag, the padlocked Paddington bag.