영국 순수혈통의 존 리치몬드(John Richmond)는 1982년 졸업 후 바로 그의 브랜드를 설립한다. 영국식 아방가르드 스타일의 그의 작품은 1995년 이탈리아 기업가 사베리오 모스킬레와 동업하면서 성공의 가도를 달리기 시작한다. 2009년부터는 향수 분야로도 사업을 확장한다.
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