Is HBX legit?

Is HBX legit and is HBX even a good deal?

Did you know that you can find many of the same items that are available at HBX on italist for way less? 

Read on for examples!

save with confidence on italist

What is HBX?

HBX is an online fashion store based in Hong Kong.

italist is U.S.-based but rooted in close relationships with the best independent Italian luxury boutiques, along with many Italian team members. 

is hbx legit

italist sells only new, unused merchandise, and verifies its product sourcing with strict contractual agreements and individual invoices that prove the authenticity of any single item. Any item listed on italist is backed by a contract and an invoice with the brand.

Additionally, italist offers free express shipping on every order, a broad catalog of over 2,500 brands and 350,000 items, a strong social media following, and two-way communication with all our shoppers, even when there’s a problem.

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Is HBX legit?

We can’t answer the question is HBX legit. Reviewers on Trustpilot have complained about unresponsive customer service. On Reviewsbird, only 50% of shoppers would buy at HBX again.

italist is legit and has been since 2014, operating from offices in Los Angeles and with extensive documentation of its legitimacy, including a 50-point partner checklist and good standing with the Better Business Bureau of Los Angeles.

is hbx a good deal

Is HBX a good deal?

HBX typically follows each brand’s suggested price for each market, so the prices at HBX are typically the same as you’ll find on brands’ own websites.

italist, on the other hand, sells at the Italian price, which is lower than anywhere else in the world for high-end and designer luxury goods.

See below for examples of italist’s price beating HBX’s price. 

loewe raffia bag price comparison hbx vs italist

maison margiela hoodie price comparison hbx vs italist

Keep in mind also that HBX charges $32 for shipping on orders under $250.

So is HBX a good deal? We cannot say, but here is a quick comparison of italist vs. HBX:

italist vs. HBX

italist HBX
Free Express Shipping 4 business days, always $32 for orders under $250
Rating on Trustpilot 4.5 / 5 3.0 / 5
Catalog Over 2,500 brands Approximately 300
Pricing Italian, lowest in the world U.S. suggested retail price

Ready to start shopping and saving with italist? 

save with confidence on italist

About the Author

Alex English is the Head of Content Marketing at, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.