Italian fashion label, DSQUARED2, is everywhere and we like it!


Dean and Dan Caten are the Canadian twins behind the Italian fashion label, DSQUARED2. From a young age, the duo always knew they wanted to be in fashion. They moved from their hometown of Toronto to enroll in Parsons and later dropped out to work as designers for various brands. At age thirty the two went all in and headed to Milan to build their own Italian fashion label. Today, the brand includes mens, women’s, accessories, children’s, fragrance, a restaurant and enormous stores in London, Paris and three U.S. locations.

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Models love Dean and Dan. Chanel Iman told InStyle that she practically grew up with them. Models Naomi Campbell, Lexi Boling, Binx Walton, Issa Lish, Catherine McNeil and Sports Illustrated babe, Hannah Davis are all part of the Italian fashion label’s bad girl’s club.

The duo always seems to draw an exuberant mix of models, music artists, celebs and extreme fashion enthusiasts. A few of their A-List clients include the most badass women in pop history including Madonna, Beyonce, Rhianna, and Jennifer Lopez.

DSQUARED2’s It Girl Roundup:

Beyoncé in DSQUARED2 at Super Bowl 50

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Beyoncé wore a custom look from the Italian fashion label for the Superbowl 50 halftime show with Bruno Mars and Chris Martin of Coldplay. They made the Queen a custom black leather jacket with gold metal military details and custom Christian Louboutin heels.

We love Beyoncé and wanted to create something where she resembles a warrior leading her female posse who fall into formation and take Super Bowl 50 at half-time!

Jennifer Lopez Slays in DSQUARED2 at the American Music Awards

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JLo opened the 2015 American Music Award’s in a custom look for her smash hit, Waiting for Tonight. The Italian fashion label created custom bodysuits with hand stitched embroidery with unique print details for JLo and all her dancers. Fierce.

We were thrilled and honored to work again with Jennifer! We love her as an artist and she really embodies all the elements we admire in a woman: strong sense of style, individuality and self-confidence.

Ellie Goulding Flashes Light in DSQUARED2 at the Gurten Festival

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Ellie Goulding wore a DSQUARED2 embellished skirt and matching jacket with gold thread detailing from the Fall Winter 2015 Collection during her performance at the 2015 Gurten Festival in Bern, Switzerland.

Britney Spears in DSQUARED2 for her Circus Tour

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The duo teamed up with pop princess, Britney Spears to create all the looks for her and her backup dancers. The Italian fashion label refashioned traditional circus costumes worn by trapeze artists, clowns and jugglers into sinister and provocative looks.

Rita Ora in DSQUARED2 for Poison Music Video & The Voice

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British singer Rita Ora wore a multicolor fur eskimo jacket from the Fall Winter 2015 Women’s Collection in her Poison music video. She chose the Italian fashion label and again when she appeared on The Voice in a chic black tuxedo from the Resort SS15 collection.

Shop all DSQUARED2 new arrivals on Italist at Italian retail prices every day.

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