The pandemic didn’t stop parents from wanting their kids to look stylish—today the kids fashion market is flourishing, realizing a value of $50 billion in the past 3 years. 

Micro Fashion With Style

Social media might be the main cause of the growth spurt in the childrenswear market. Celebrities and influencers are sharing pictures of their children every day, multiple times a day. And, of course, they can’t be seen wearing the same outfit twice!

hugo boss kids style

According to Moschino Kids Creative Director Jeremy Scott, Instagram parents “don’t want to sacrifice their own aesthetic choices for the sake of dressing their children.” So no expenses are spared, and children become fashion icons before they’re even able to walk, like Kylie Jenner’s daughter Stormi, who used to ride in a Fendi stroller.

shop heron preston on italistThe phenomenon is worldwide, and more and more luxury brands are jumping on the trend and coming out with kids fashion lines—and not only for the holidays and photo ops.

kids fashion at italist

Hugo Boss and Barbour offer a vast collection of kidswear: from single-breasted jackets to quilted coats and wellington boots, the brands’ selections feature adorable and versatile mini me designer pieces, all sported by stylish little models.

Designer Thom Browne has opted for a different take on kids fashion. His kidswear collection includes a suit, an overcoat, a tennis dress, and several Oxford shirts, and was launched in January 2021 with a short film depicting a group of children getting to work in Browne’s office, all clad in the iconic grey suit.

kids style on italist

Kids Fashion Pieces Breaking Stereotypes

Pink or blue? Say goodbye to the color dichotomy.

Thankfully, kidswear is becoming more and more inclusive, shifting away from stereotypes. Unisex clothing has been popular with adults for years now, and kids fashion is finally catching up.

kids fashion at italist

Designer Jonathan Anderson has partnered with Japanese retailer UNIQLO to create a gender-neutral clothing line for children. The collection moves away from stereotypical colors and shapes, and ranges in outerwear, sweaters, and pants. Both a girl and a boy are seen modelling the pieces. “It’s important we are neutral in terms of how we tackle childrenswear,” Anderson stated. “Because ultimately it has a huge effect on the future of our children.”  

Sustainability is also being addressed. Eponymous fashion house Stella McCartney, pioneer of ethical fashion, offers a wide range of kids clothing made using ethically sourced and eco-friendly materials. Her organic fabrics are sustainable for the environment and protect young children from chemical exposure.

fendi designer kids fashion at italist

Best Luxury Fashion Brands For Kids

Looking to dress up your little humans? Here are our 5 favorite kids fashion brands.


One of the top luxury brands in the world, Gucci offers a wide range of ready-to-wear clothes and playful accessories for kids. You will find classic lace dresses and wool jackets, as well as streetwear items such as the iconic “Fake/Not” jacket and sweatshirt, slide sandals, and Ace leather sneakers. Most pieces are miniature versions of the adult collection, but the label also offers one pieces and bibs. If you’re looking to invest in either classic pieces or Instagram-worthy outfits, or both, look no further. 


Iconic Italian fashion house Fendi offers a bold and stylish kids collection, featuring mini versions of the label’s most beloved pieces. A perfect mix of timeless elegance and trendiness, find chic dresses and skirts, hoodies and jeans, and a wide range of sneakers. The iconic FF monogram can be spotted on most pieces. And of course, you can have your baby ride in Stormi’s stroller.

kids designer dolce and gabbana fashion

Dolce & Gabbana

From ready-to-wear clothing to accessories, the Dolce&Gabbana kids fashion line is one of a kind. Dress up your mini me in baroque dresses and skirts featuring the house’s signature floral prints. For the boys, find sweatshirts, sneakers, and floral printed shirts. If you’re planning a beach day, worry not – the collection includes a range of colorful and playful swimsuits for kids.

givenchy kids style


Paris-based label Givenchy took the most iconic pieces of its world-renowned haute-couture line, and shrunk them down. Needless to say, the result is a chic and stylish kidswear line, a perfect blend of streetwear and high fashion. You will find simple logo cotton T-shirts, cozy hoodies, and trendy sneakers, all in neutral blacks and whites, accented by the brand’s signature red.

golden goose for kids

Golden Goose

Golden Goose’s vintage inspired sneakers symbolise luxurious nonchalance. Modern with a pre-worn feel, they are the It shoe both for adults and for children. The Golden Goose Kids collection offers a wide range of the label’s most beloved distressed styles, including the iconic Golden Goose Superstar, redesigned to keep children comfortable throughout the day. Made to be worn, and made to impress. 

Discover our wide selection of luxury fashion for kids.

shop heron preston on italistShop italist for up to 40% off on over 200,000 up-to-the-minute luxury fashions for women, men, and kids from leading brands like Golden GooseFendiGucciMiu Miu, and many more—direct from Italy’s finest boutiques to your door.


About the Author

Alex English is the Head of Content Marketing at, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.