Discover The Best of San Francisco Fashion in our Style Guide Series!
Meet Aerin Lim and Discover San Francisco Fashion …
Aerin lives in San Francisco and is the Director of Investor Relations at 500 Startups. She works with global investors and partners to raise money to scale 500 Startup’s portfolio companies. ITALIST is one of 500 Startup’s 1,500 portfolio companies and is proud to call Aerin an ITALIST customer.
In our third installment of our Style Guide Series, Aerin shares what true San Fransisco fashion is like, she also shares her must-have ITALIST pieces, as well as travel tips and shopping recommendations in her hometown of San Francisco.
Describe your style…
My style is casual and comfortable while trying to be chic.
What are your favorite go-to fashion pieces?
Given the chilly weather, San Francisco fashion requires warm staples and layers on hand. I’m a fan of playing up my outfits with a beautiful cashmere sweater. My favorite shoes for walking around the city are my Philippe Model sneakers. Also, at the moment, I’ve been carrying my Chloe Faye for work and my Paula Cademartori Dun Dun mini to have fun with on the weekends.
San Francisco Fashion: What trends are you seeing in your city?
San Francisco prioritizes comfort and convenience over anything else. Given the huge change in the temperature during the day, you always need to bring a layer with you. So instead of Valentino Rockstud sandals, I see Golden Goose or Adidas for sneakers, Acne Studios or Levis for jeans, James Perse or just startups hoodies. And of course, a lot of Patagonia or Uniqlo for layers!
Why do you love ITALIST?
I love the broad selection of brands, and how easy it is to access products at a discount.
What ITALIST piece can you not live without?
I scored with these Philippe Model sneakers. They’re classic, chic and comfortable.
Where’s your favorite place to eat breakfast, lunch, dinner in your city?
I love Freshroll for lunch and this modern-rustic Italian restaurant called Cotogna whenever I’m in the mood for a good Italian dinner! Michelle Obama has even been spotted there!
What’s your favorite design/furniture/etc store in your city?
On the corner of 24th and Chattanooga is Mill. Mill carries women’s clothing, home goods and accessories that are all artfully curated, stylish and unique.